Friday, September 08, 2006

A Simple Message

Everyone involved in the the promotion of priestly vocations is aware that one of the hardest things is designing posters. There´s no point in designing a poster that´s so subtle you need a doctorate to understand it. Our ´Men in Black´ poster gives some priests goose-pimples when they see it - yet it is loved by young people. I took fifty copies to the Youth 2000 festival and they went an the first day! It´s also been praised by a number of marketing professionals.
The university chaplain in Madrid gets straight to the point with this simple message on a parish noticeboard: Hazte cura - become a priest and be what God wants!

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